Two tips for those setting up small online retail businesses

If you recently created a small online retail business, here are a couple of tips that you may want to keep in mind.

Order self adhesive labels for your customer's parcels from a printing service

You will need to place a label on each parcel that you prepare for your customers, which states their name and address. As a new owner of a small business, you might be tempted to make these labels yourself, by cutting up bits of paper and using tape to stick them to the parcels.

However, whilst it might cost more, it would be far wiser to order some self adhesive labels from a printing service that feature your business name and logo in the corner. There are a couple of reasons for this. The first is that printed labels that have an adhesive backing will look far neater and more presentable than makeshift labels with sticky tape on their edges. This is a point worth noting because as a new business that the general public is not yet familiar with, you need to make an extra effort to impress your customers and reassure them that your business is both reputable and well-run.

Secondly, having labels printed with your business name and logo in the corner is a very easy and effective way to strengthen your brand, as it can help to embed the image and title of your enterprise in the mind of every customer who purchases something from you.

Order prints of discount cards to include in your customer's parcels

When you're placing the order for the above-mentioned labels, you should also consider ordering some prints of some discount cards that you can pop into your customer's parcels. These cards will serve as physical reminders that will encourage your customers to make repeat purchases. It will also help them to feel that their custom is valued (which is crucial, if you want to develop a loyal customer base).

When ordering these cards, you may want to ask the printing service to print out a variety of discount offers (such as 10% off, 20% off, etc.) so that you can offer your customers different discounts, depending on the amount they spend or the frequency with which they make purchases.

Additionally, you should ensure that the cards are printed in colours that match those that you use in your enterprise's branding. Whilst this might cost more than ordering plain white cards with black text, it will help to build your brand.